It's time to invest in skills, processes and technologies to boost e-mail marketing communications. A February Forrester Research report stated that 77% of retailers see e-mail becoming a more important marketing vehicle over the next year, outranking other marketing tactics.
Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on a table, cut it open and looked at what lay inside?
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.