George Le Pera

George Le Pera is creative director at Scuderia 02 in New York. He can be reached at GeorgeL@scuderiaO2.com

Most Recent Articles by George Le Pera

It's time to invest in e-mail marketing communications

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It's time to invest in skills, processes and technologies to boost e-mail marketing communications. A February Forrester Research report stated that 77% of retailers see e-mail becoming a more important marketing vehicle over the next year, outranking other marketing tactics.

Getting to the guts of great e-mail

Getting to the guts of great e-mail

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Have you ever done an autopsy on an e-mail? Taken a digital solicitation and spread it out on a table, cut it open and looked at what lay inside?

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