Geolocation

Even for Mobile, Retail's Priorities Are Location, Location, Location

Even for Mobile, Retail's Priorities Are Location, Location, Location

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One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.

Pizza Hut Relies on Mobile to Make its Dough

Pizza Hut Relies on Mobile to Make its Dough

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The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.

Video: Finding Your Audience with RTB

Video: Finding Your Audience with RTB

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A run-down of the the major buying methods that are made available via real-time bidding.

Locating the Mobile Customer

Locating the Mobile Customer

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Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.

Q&A: Jay Wright, VP of business development, Qualcomm

Q&A: Jay Wright, VP of business development, Qualcomm

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Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.

The Constant Social Disruption

The Constant Social Disruption

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Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks.

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens checks in with Foursquare for a mobile coupon program

Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.

Accent on health and geotargeting

Accent on health and geotargeting

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Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room.

Ritz-Carlton Hotel Company launches mobile app

Ritz-Carlton Hotel Company launches mobile app

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The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.

Vicks gets moms' ear with flu warnings

Vicks gets moms' ear with flu warnings

New and expecting moms can track regional flu activity with ads from mobile apps.

Restaurant gives drunk drivers a helping finger

Restaurant gives drunk drivers a helping finger

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TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.

Marketing trends get personal in 2012

Marketing trends get personal in 2012

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Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.

Q&A: Michael Stromer, director of e-commerce and interactive marketing, JetBlue Airways

Q&A: Michael Stromer, director of e-commerce and interactive marketing, JetBlue Airways

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Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach.

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