One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
A run-down of the the major buying methods that are made available via real-time bidding.
Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks.
Walgreens shoppers who check in through Foursquare are offered a unique, scannable coupon, which they can redeem at the point-of-sale.
Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room.
The Ritz-Carlton Hotel Company today launched a mobile app that features QR codes that are designed to provide users with special in-hotel information and experiences, said Allison Sitch, the company's VP of public relations.
New and expecting moms can track regional flu activity with ads from mobile apps.
TDA_Boulder's community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and Boulder neighborhoods where people most often go out on the town.
Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust.
Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.