GenieKnows.com signs search deal with Yahoo

Share this article:

GenieKnows.com, a search company that is part of IT Interactive Services Inc., has signed a search-distribution deal with Yahoo that will give it access to Australian- and Canadian-sponsored search listings.

"The strategy is to target GenieKnows.com's Canadian- and Australian-based users with sponsored-search listings that deliver relevancy along with a geographical focus that is unmatched," said Mark Harper, vice president of strategic relations at GenieKnows.com.

The terms of the deal are confidential.

Yahoo's advertiser listings will be shown alongside the natural-search listings generated by the GenieKnows.com vertical-search engine. Yahoo's sponsored-search listings will appear across all GenieKnows vertical engines and selected network partners.

"We hope to offer a more comprehensive and broader search query match rate to GenieKnows.com users and publishers within the search network," Harper added.

GenieKnows.com will launch its games vertical version 1.0 in June, with a health vertical and local-search function remaining in beta form, which is expected to launch in version 1.0 in the coming months.

For marketers who use the GenieKnows.com business-to-business pay-per-click platform, the deal means they could gain a higher level of relevancy for the geographic areas covered by this agreement.

"The GenieKnows.com customer experience will be enhanced and amplified," Harper continued. "Yahoo advertisers will also have the benefits of being exposed to the GenieKnows.com health and games vertical search platforms - plus selected premium publishers - and result in extremely targeted and high-quality search traffic."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.