Generally Accepted Accounting Principles

New accounting rules will improve your loyalty books

New accounting rules will improve your loyalty books

Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and 
hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...