Generally Accepted Accounting Principles
Reward certificates, rebates, points and miles are well- known marketing tactics that have become standard operating procedure in the competitive travel and hospitality field. So it's fitting that a set of standard practices governing how companies account for incentives is about to be adopted in the US.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...