General Motors

Carat lands $3 billion global GM media

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

GM drops Big Fuel as social media AOR

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As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.

GM brands track social ROI with Facebook integration

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Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.

Hyundai turns to Shannon to steer US marketing

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Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.

Chevy names Perry as marketing VP

Chevy names Perry as marketing VP

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Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...