Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

General Motors

Carat lands $3 billion global GM media

Katherine Levy, features editor, MediaWeek January 24, 2012

General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.

GM drops Big Fuel as social media AOR

Dianna Dilworth December 21, 2011

As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.

GM brands track social ROI with Facebook integration

Tim Peterson July 22, 2011

Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.

Hyundai turns to Shannon to steer US marketing

Juan Martinez April 08, 2011

Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.

Chevy names Perry as marketing VP

Ryan Chatelain August 20, 2010

Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.