General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.
Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.
Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.
Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...