General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year.
As part of its ongoing agency consolidation, General Motors (GM) dropped its social media agency, Big Fuel, from its AOR roster, effective Jan. 1.
Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.
Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.
Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.