General Mills, NeoPets Team on Cheerios in Canada

Share this article:
General Mills Canada Corp. and NeoPets yesterday broke a co-branding campaign for the Canadian market that integrates packaging, television advertising and online elements to promote Honey Nut Cheerios.


The effort marks another offline extension for neopets.com, an online youth community. Other elements of the promotion include an "immersive advertising" activity on neopets.com and special "rare item codes" inside all boxes of Honey Nut Cheerios featuring the promotion.


Immersive advertising refers to advertising within activities and games on the site. The codes will let young consumers receive "virtual items" at neopets.com.


There will be no pop-up or interstitial ads.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.