General Dynamics Sells Equient to Catalyst Direct

Share this article:

Catalyst Direct Inc., a direct marketing agency in Rochester, NY, bought marketing analytics firm Equient. The purchase, from General Dynamics, gives Catalyst more depth in customer profiling, segmentation and statistical modeling. The acquisition also brings with it VeriMart, Equient's proprietary U.S. consumer household database.

Kevin Seaman, Equient's operations manager, becomes Catalyst's director of data and analytical services. He is one of 15 Equient staffers who move to Catalyst. A 16-year-old agency with a Dallas outpost, Catalyst has clients like Citigroup, Eastman Kodak Co., HSBC, Valvoline Instant Oil Change, Sage Software and Bank of America.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...