General Dynamics Sells Equient to Catalyst Direct

Share this article:

Catalyst Direct Inc., a direct marketing agency in Rochester, NY, bought marketing analytics firm Equient. The purchase, from General Dynamics, gives Catalyst more depth in customer profiling, segmentation and statistical modeling. The acquisition also brings with it VeriMart, Equient's proprietary U.S. consumer household database.

Kevin Seaman, Equient's operations manager, becomes Catalyst's director of data and analytical services. He is one of 15 Equient staffers who move to Catalyst. A 16-year-old agency with a Dallas outpost, Catalyst has clients like Citigroup, Eastman Kodak Co., HSBC, Valvoline Instant Oil Change, Sage Software and Bank of America.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

OgilvyOne Names Fletcher Managing Director

OgilvyOne Names Fletcher Managing Director

The agency veteran is charged with expanding customer engagement services.

A Global Perspective of the Connected Consumer

A Global Perspective of the Connected Consumer

How consumers' motivations differ from country to country.

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

Publicis to Buy Sapient, Create 'Transformational' Digital Platform

The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.