Genalytics, Anchor Computer form strategic business alliance

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On-demand targeted data solutions provider Genalytics and Anchor Computer, a database marketing and retail processing services provider, have formed a strategic business alliance that both companies said makes predictive modeling accessible to companies of all sizes and for every campaign.

Until recently, only the largest consumer retailers and financial institutions could support the overhead of high-level statisticians and custom predictive modeling, the companies said. Historically, predictive models can take weeks to build, but they allow organizations to statistically hone in on their best prospects, yielding an average 5 percent to 25 percent lift in campaign response rates.

With Andover, MA-based Genalytics' automated prospect-targeting platform, Farmingdale, NY-based Anchor Computer's customers can take advantage of advanced modeling, profiling and list scoring without the overhead of traditional analytic approaches, creating custom targeting for every campaign.

Genalytics and Anchor continue to provide significant experience and knowledge to both the direct marketing and retail industries based on best practices and implementation success. This new relationship expands their collective support and commitment to the retail and direct marketing communities, and reinforces their commitment to partnering with their clients to achieve the maximum return on investment.

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