GEN, iMALL, Make Marketing Pact

Share this article:
E-commerce services provider iMALL, Studio City, CA, and Web-hosting service GEN (www.gen.com), St. Petersburg, FL, entered a marketing agreement that makes GEN the exclusive provider of iMALL's Bolt-on e-commerce solution to its online merchants. GEN will offer the Bolt-on e-commerce solution to its more than 35,000 hosting clients.


Bolt-on e-commerce enables Web merchants to add commerce to their existing Web sites so they can securely engage in online transactions. In addition, iMALL will provide GEN with an online mall to showcase GEN's merchants. The mall will be launched within the next month and will include product- and store-level searching, a mall-wide shopping cart, virtual pavilions and product ads.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.