Gemstone Funds African-American Paper Audits

Share this article:
Gemstone Communications Inc.'s Ethnic Print Media Group is funding what it claims is the first national circulation audits and readership studies of African-American community newspapers.


The audit program includes 90 newspapers in 65 markets and 27 states, including the Chicago Citizen and New York's Amsterdam News.


The nation's 38 million African-Americans make up 12.3 percent of the population, according to Census Bureau data. These 12.1 million households generate annual income of $656 billion. The community's population grew nearly 16 percent from 1990 to 2000.


This is the second national multicultural newspaper study commissioned by Ethnic Print Media Group, following a recent initiative for 75 Hispanic community newspapers. The group is a media representation firm for several African-American and Hispanic newspapers.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.