Geezer.com Offers Handiwork of Senior Citizens

Share this article:
Green Thumb Inc., a company that helps senior citizens find employment, recently launched Geezer.com, an e-commerce site offering senior citizens' craftwork.


The site -- www.geezer.com -- offers more than 2,000 items in 17 channels, including ones for artwork, dollhouses, jewelry, books, and yard and garden ornaments. Pricing can be as low as $6 or as high as $495.


Green Thumb, a company founded in 1965 for retired farmers, said the name of its site was meant to raise attention and subsequently to attract baby boomers and crafts aficionados of all ages.


"Boomers have money and are attuned to shopping on the Web," said Katrine D. Fitzgerald, director of communications at Green Thumb, Arlington, VA. "And we generally are going to attract people who appreciate art or people who themselves are craftspeople."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.