GE Supply's New Catalog Lets Buyers Scan in Orders

Share this article:
The newly released GE Supply product catalog allows customers to scan a barcode to order products online, the company said yesterday.


Users first must buy a portable key fob scanner from GE Supply that connects to a PC in order to use the service. A customer then can log on to its Web site, www.gesupply.com, and scan the product desired into the online shopping cart.


"The barcode catalog is designed to show customers the broad range of products available from GE Supply," said Lou-Anne Annino, GE Supply catalog manager. "Its use allows them to easily find the desired products, either scanning them into the shopping cart on the Web or calling GE Supply to place an order."


Shelton, CT-based GE Supply is a distributor of electrical, voice and datacom equipment and supplies from GE and other manufacturers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.