GE Buys Signature from Montgomery Ward

Share this article:
General Electric Co.'s financial assurance division has announced the purchase of Signature Group, Richmond, VA, a direct marketing company formerly owned by Montgomery Ward & Co.


GE said this week that its unit's acquisition of Signature would help better position the company as a direct marketer and emerging e-commerce merchandiser.


At GE Financial Assurance, Kathryn V. Marinello was name president/CEO of the Signature Group. She was formerly head of consumer financial services at GE Capital, where she served as executive vice president of GE Capital Card Services.


Terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.