GE Analytical Instruments taps 90octane for search marketing

Environmental technology manufacturer GE Analytical Instruments has chosen search marketing agency 90octane to increase international awareness of its redesigned site, www.geinstruments.com.

The business-to-business pilot program contract between the two companies runs through March and involves both paid and organic search efforts, as well as pay-per-click, according to a statement from 90octane.

GE Analytical Instruments, which markets devices used to measure total organic carbon in water, is part of GE Water & Process Technologies. It previously handled search duties in-house.

GE could not be immediately reached for comment.