February 22, 2000
Gazelle.com Chooses DDB Downtown, Porter Novelli
Online legwear and leg care retailer gazelle.com Friday selected two Omnicom-owned agencies, DDB Downtown and Porter Novelli, to handle advertising and public relations. The companies will work with iballs.com, an Internet media planning company to coordinate initiatives aimed at establishing gazelle.com's brand identity and drive consumers to its online store.