Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Marketing and IT learn that they can't live without each other.
Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.
The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.