Gartner

Digital Marketing Budgets Continue to Rise [Infographic]

Digital Marketing Budgets Continue to Rise [Infographic]

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The share of budget allocated for digital marketing is growing by leaps and bounds.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

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Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

Privacy Just Won't Keep Its Nose Out of Your Business

Privacy Just Won't Keep Its Nose Out of Your Business

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Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.

Infographic: CMOs and CIOs: A Match Made in Heaven

Infographic: CMOs and CIOs: A Match Made in Heaven

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Marketing and IT learn that they can't live without each other.

Mapping the Way for the Digital Marketer

Mapping the Way for the Digital Marketer

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Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.

Marketers Must Understand, Engage, and Deliver

Marketers Must Understand, Engage, and Deliver

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Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.

Word to the Wise: Big Data

Word to the Wise: Big Data

What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.

Gartner revenue up

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Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.

Gartner CRM lead management report predicts an improving business landscape, rates top companies

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The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.

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