The share of budget allocated for digital marketing is growing by leaps and bounds.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Marketing and IT learn that they can't live without each other.
Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.
The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...