Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Marketing and IT learn that they can't live without each other.
Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.
Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.
The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.