Gartner

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as CMO

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Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

Privacy Just Won't Keep Its Nose Out of Your Business

Privacy Just Won't Keep Its Nose Out of Your Business

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Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.

Infographic: CMOs and CIOs: A Match Made in Heaven

Infographic: CMOs and CIOs: A Match Made in Heaven

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Marketing and IT learn that they can't live without each other.

Mapping the Way for the Digital Marketer

Mapping the Way for the Digital Marketer

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Gartner's Digital Marketing Transit Map aims to help marketers navigate today's intricate digital marketplace.

Marketers Must Understand, Engage, and Deliver

Marketers Must Understand, Engage, and Deliver

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Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.

Word to the Wise: Big Data

Word to the Wise: Big Data

What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety.

Gartner revenue up

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Research and analysis firm Gartner's fourth quarter 2011 revenue increased by 12% to $427.7 million, compared with the same quarter in 2010. For the entirety of 2011, total revenue increased by 14% to $1.46 billion, an increase of 14% over 2010. Net income for the year was $136.9 million.

Gartner CRM lead management report predicts an improving business landscape, rates top companies

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The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.