Gartner: CAN-SPAM Will Fail

Share this article:
Gartner Research predicted the recently passed CAN-SPAM Act would have little effect on spammers.


In a note to clients Dec. 3, the Stamford, CT, researcher said that federal spam legislation would not reduce the volume of spam.


"Disreputable spammers will find no need to comply with the legislation," Gartner said. "Should spammers feel at risk, the spam e-mail will be sent through an offshore ISP, outside U.S. jurisdiction."


The CAN-SPAM Act does provide for prosecution of those advertising with fraudulent commercial e-mail.


Gartner said the law's main effect on legitimate e-mail marketers would be to scrap the maze of state laws regulating commercial e-mail in favor of a national standard. The researcher also predicted tighter spam filtering from Internet service providers and businesses facing rising levels of spam.


Spam, which Brightmail says accounted for 56 percent of all e-mail in November, is set to increase next year. Anti-spam company BlackSpider predicted spam would account for 70 percent of all e-mail by the end of 2004.


The Senate passed CAN-SPAM on Nov. 25, and the House of Representatives needs to sign off on slight changes the Senate made when it returns Dec. 8. The president is expected to sign the legislation into law by the end of the year.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.