Gannett Picks ExactTarget for E-Mail Services

Share this article:
ExactTarget, Indianapolis, an e-mail software solutions provider, said yesterday that Gannett Co. Inc., McLean, VA, which operates the largest group of newspapers in the nation by circulation, chose it to be its on-demand e-mail software vendor.


Gannett will use ExactTarget's Enterprise Solution to deliver news, communicate with subscribers and help advertisers reach the right customers through e-mail. It will let Gannett brands, including its community newspapers, television stations and USA Today, send timely, relevant information to customers who sign up to receive information.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.