Gander Mountain catalog is in the mail

Gander Mountain’s first catalog in 12 years has begun limited distribution to customers. And it's a big one, coming in at 244 pages. This follows the launch of the Web site GanderMtn.com in early August.

Gander Mountain set the stage for its return to direct marketing earlier this year when it was featured in the Overton’s catalog, a business Gander Mountain acquired last year.

Earlier this year, DMNews chronicled how the brand lost the right to market its name in the first place and its plans for easing itself back into the world of direct marketing.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...