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Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.
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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.
Seven articles about gamers, geeks, and superfans that all marketers should read.
Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.
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