Gaming

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

E3 is Christmas for YouTube Advertisers

E3 is Christmas for YouTube Advertisers

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Trying to reach gamers on mobile might not be the best idea. During the run-up to E3, anyway.

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

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What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

The Intersection of Marketing and Gaming

The Intersection of Marketing and Gaming

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Seven articles about gamers, geeks, and superfans that all marketers should read.

5 Reasons Overwatch Is So Successful

5 Reasons Overwatch Is So Successful

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Good games come out every year. Few command popular culture to the degree that Blizzard's latest has.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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