Gaming

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

Arby's Beefs Up its Brand Awareness

Arby's Beefs Up its Brand Awareness

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Emotional connections and brand messaging make a delicious combo.

Themed Food Trucks Deliver Out-of-This-World Snacks

Themed Food Trucks Deliver Out-of-This-World Snacks

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To generate buzz for the release of The Elder Scrolls Online, Bethesda Softworks is sending themed food trucks to key gamer markets.

What Marketers Can Learn From Gaming

What Marketers Can Learn From Gaming

5 lessons any marketer can take from the playbooks of successful mobile gaming companies.

Your face on Zynga

Your face on Zynga

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There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange.

Three mobile video marketing trends to capitalize on

Three mobile video marketing trends to capitalize on

If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix.

Hard Rock Hotel & Casino launches revamped rewards program

Hard Rock Hotel & Casino launches revamped rewards program

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The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.

Ford launches gamification campaign

Ford launches gamification campaign

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Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements.

Walmart to offer exclusive Angry Birds deals at 3,000 retail locations

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Walmart, T-Mobile and Angry Birds developer Rovio have collaborated on a Facebook promotion that enables consumers to unlock exclusive game content, the companies said March 22. Consumers can access the content by finding clues on Angry Birds branded products at Walmart stores and by "liking" Walmart on Facebook.

Badgeville integrates Klout scores into gamification offerings

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Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities.

App synergizes buzzword ROI

App synergizes buzzword ROI

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The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Beyond Badges: The Power of Customer Engagement Through Quests

Beyond Badges: The Power of Customer Engagement Through Quests

Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?

Audubon releases virtual flock to engage birders online

Audubon releases virtual flock to engage birders online

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"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Apps emerge as ideal interactive partners

Apps emerge as ideal interactive partners

These apps do the trick when it comes to interactive gamification.

Game time

Game time

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

PCH EVP strikes innovative chord

PCH EVP strikes innovative chord

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Alternate spin on digital interaction 
steers auto brands' campaigns

Alternate spin on digital interaction 
steers auto brands' campaigns

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Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's 
TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce 
the TV spot."

Gamification: Are we there yet?

Gamification: Are we there yet?

Four years after its introduction, many companies and marketers still view gamification as simply slapping badges on a website in an effort to increase user engagement.

Zynga appoints Karp chief marketer

Zynga appoints Karp chief marketer

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Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.

Q&A: Bill Young, managing director, EA Ready

Q&A: Bill Young, managing director, EA Ready

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Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

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Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.

E-commerce spending up 12% in Q1: comScore

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US e-commerce sales reached $38 billion in the first quarter, up 12% compared with Q1 2010, according to comScore. It was the sixth consecutive quarter of e-commerce growth and the second straight double-digit growth quarter in the US.

In-app ads don't have to interrupt

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Last week Facebook began paying its members with Facebook Credits to watch advertising videos displayed in Facebook games such as Funzio's Crime City, said a member of Facebook's PR team.

Century 21 reaches younger consumers with mobile campaign

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Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app. The company worked with digital agency Appssavvy on the initiative, which is a part of game developer Ngmoco's We City mobile game.

Golf Warehouse ties gift cards to Facebook credits

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Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.

Former Shop.org chief launches social gaming firm

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Scott Silverman, former executive director of National Retail Federation digital division Shop.org, launched IFeelGoods, a virtual product and social gaming firm, on September 20.

Social games add dimension

Social games add dimension

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Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.

American Family Insurance creates social game to reach core demographic

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American Family Insurance has created its first social game, I-Am-Fam, in an effort to reach its main demographic, who are active users in the gaming space.

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish

Marketers pull products into online perks

Marketers pull products into online perks

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Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

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