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Gaming

Hilton app synergizes corporate buzzword ROI

Allison Schiff February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Beyond Badges: The Power of Customer Engagement Through Quests

Carrie Peters, VP of marketing, BigDoor January 16, 2012

Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game?

Audubon releases virtual flock to engage birders online

Allison Schiff January 01, 2012

"It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest.

Apps emerge as ideal interactive partners

Tim Peterson January 01, 2012

These apps do the trick when it comes to interactive gamification.

Game time

Tim Peterson January 01, 2012

Marketing experts agree that gamification drives powerful and prolonged consumer engagements. But is the technology too new to invest in?

PCH EVP strikes innovative chord

Alex Palmer January 01, 2012

Deborah Holland has seen the Publishers Clearing House Prize Patrol surprise sweepstakes winners countless times. But after more than 30 years with the company, Holland, the EVP of creative strategy, communications and consumer affairs, finds the emotional exchange no less compelling today than when she first walked through the doors of PCH's Port Washington, N.Y. headquarters in 1979.

Alternate spin on digital interaction  steers auto brands' campaigns

Tim Peterson December 01, 2011

Some marketers may balk at the expense of Volkswagen's videogame for Microsoft Corp.'s Xbox to support the launch of the 2012 Beetle. However, Volkswagen of America EVP and chief product and marketing officer Tim Mahoney says the game — which mirrors the campaign's  TV spots, showing consumers driving around in a Beetle and giving passersby high-fives — "seemed ideally suited to reinforce  the TV spot."

Gamification: Are we there yet?

Barry Kirk, VP of loyalty and motivation, Bunchball November 28, 2011

Four years after its introduction, many companies and marketers still view gamification as simply slapping badges on a website in an effort to increase user engagement.

Zynga appoints Karp chief marketer

Tim Peterson August 22, 2011

Social gaming company Zynga has named Jeff Karp its chief marketing and revenue officer. He "oversees all aspects of marketing at the company, is working to optimize and drive revenue with our game studios, and oversees international sales," said Adam Isserlis, director of corporate communications at the company, via email.

Q&A: Bill Young, managing director, EA Ready

Tim Peterson August 21, 2011

Bill Young, managing director of EA Ready, says mobile and social gaming platforms offer more opportunities for advertisers than consoles.

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

Tim Peterson August 11, 2011

Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.

E-commerce spending up 12% in Q1: comScore

Juan Martinez May 10, 2011

US e-commerce sales reached $38 billion in the first quarter, up 12% compared with Q1 2010, according to comScore. It was the sixth consecutive quarter of e-commerce growth and the second straight double-digit growth quarter in the US.

In-app ads don't have to interrupt

Tim Peterson May 09, 2011

Last week Facebook began paying its members with Facebook Credits to watch advertising videos displayed in Facebook games such as Funzio's Crime City, said a member of Facebook's PR team.

Century 21 reaches younger consumers with mobile campaign

Tim Peterson April 12, 2011

Real estate company Century 21 launched a mobile gaming campaign on April 12 to promote its mobile app. The company worked with digital agency Appssavvy on the initiative, which is a part of game developer Ngmoco's We City mobile game.

Golf Warehouse ties gift cards to Facebook credits

Juan Martinez December 16, 2010

Multichannel retailer The Golf Warehouse launched a program December 15 offering 25 Facebook credits for purchases of gift cards.

Former Shop.org chief launches social gaming firm

Shahnaz Mahmud September 20, 2010

Scott Silverman, former executive director of National Retail Federation digital division Shop.org, launched IFeelGoods, a virtual product and social gaming firm, on September 20.

Social games add dimension

Shahnaz Mahmud July 26, 2010

Discovery Communications is one company planning a social game for later this year to promote the Discovery Channel's Deadliest Catch show.

American Family Insurance creates social game to reach core demographic

Shahnaz Mahmud July 23, 2010

American Family Insurance has created its first social game, I-Am-Fam, in an effort to reach its main demographic, who are active users in the gaming space.

Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan

July 21, 2010

ESPN take the Masters on the road; Fox Soccer promotes World Cup with gaming; Captain Morgan turns 375-ish

Marketers pull products into online perks

Nathan Golia June 07, 2010

Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

Scion bets on interactive game for tC launch

Rose Gordon May 27, 2010

Scion is planning to unleash a full-scale marketing plan this fall for the rollout of its 2011 Scion tC sports coupe. However, the Toyota-owned brand will turn to an online interactive game to garner early buzz.