Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.