Gamify

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

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Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

The blunder of gamification: Gimmicks don't improve communications

The blunder of gamification: Gimmicks don't improve communications

Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Gamification moves beyond badges

Gamification moves beyond badges

Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.

Emulating nature in the digital environment

Emulating nature in the digital environment

With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

Hunger Games satisfies fans' appetite

Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

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Featured Articles

Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.