Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.