Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...