To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.