September 01, 2012
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
August 16, 2012
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
August 01, 2012
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
August 01, 2012
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
May 22, 2012
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
May 01, 2012
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
May 01, 2012
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
