The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.
Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.
Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Oy! Enough with the buzzwords, already.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.