Gamification

Let the (Email) Games Begin

Let the (Email) Games Begin

By

Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

By

The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

Denny's Stacks on the Digital

Denny's Stacks on the Digital

By

The family restaurant chain relies on digital gaming to drive guest traffic and sales.

The State of Play

The State of Play

By

How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.

Step Right Up, Folks

Step Right Up, Folks

By

Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.

So Trendy

So Trendy

By

Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.

Under (and so over) the Influence

Under (and so over) the Influence

By By

15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

By

WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Marketers Get Their Game On

Marketers Get Their Game On

Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.

Fast Facts: March 2013

Fast Facts: March 2013

Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.

Infographic: Marketers' 2013 Wish List

Infographic: Marketers' 2013 Wish List

By By

What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.

Word to the Wise: Gamification

Word to the Wise: Gamification

Oy! Enough with the buzzwords, already.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

By

Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Inbound marketing success is child's play for Bluewolf

Inbound marketing success is child's play for Bluewolf

By

The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.

Convincing distracted users to stick around

Convincing distracted users to stick around

The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.

The psychological game changer

The psychological game changer

By

Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.