Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.
Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.
Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Oy! Enough with the buzzwords, already.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.