Gamification

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

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The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

Google Gamifies Maps for April Fools, and Wins the Web

Google Gamifies Maps for April Fools, and Wins the Web

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Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.

Xbox Wins at Game Marketing

Xbox Wins at Game Marketing

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Strategists at the leading game developer reveal how brands can get in on game marketing.

Why We Decided Gamification Isn't in Our Game Plan

Why We Decided Gamification Isn't in Our Game Plan

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The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.

Is Swarm the De-Gamification of Foursquare?

Is Swarm the De-Gamification of Foursquare?

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The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.

In Concert with Your Mobile Audience

In Concert with Your Mobile Audience

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Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

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Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

Let the (Email) Games Begin

Let the (Email) Games Begin

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Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Cosi's Consumers Gobble Up Digital

Cosi's Consumers Gobble Up Digital

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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.

Denny's Stacks on the Digital

Denny's Stacks on the Digital

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The family restaurant chain relies on digital gaming to drive guest traffic and sales.

The State of Play

The State of Play

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How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.

Step Right Up, Folks

Step Right Up, Folks

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Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.

So Trendy

So Trendy

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Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.

Under (and so over) the Influence

Under (and so over) the Influence

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15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.

Arctic Awareness Effort for WWF Russia Bears Fruit

Arctic Awareness Effort for WWF Russia Bears Fruit

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WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.

Marketers Get Their Game On

Marketers Get Their Game On

Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.

Fast Facts: March 2013

Fast Facts: March 2013

Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.

Infographic: Marketers' 2013 Wish List

Infographic: Marketers' 2013 Wish List

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What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.

Word to the Wise: Gamification

Word to the Wise: Gamification

Oy! Enough with the buzzwords, already.

Ortega promotes spicy Mexican makeovers

Ortega promotes spicy Mexican makeovers

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Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.

Inbound marketing success is child's play for Bluewolf

Inbound marketing success is child's play for Bluewolf

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The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.

Convincing distracted users to stick around

Convincing distracted users to stick around

The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.

The psychological game changer

The psychological game changer

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Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

Nickelodeon stages a battle of good versus evil to promote Ninja Turtles

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To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.

The blunder of gamification: Gimmicks don't improve communications

The blunder of gamification: Gimmicks don't improve communications

Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.

Duke University moves to the top of the class with an engaging integrated effort

Duke University moves to the top of the class with an engaging integrated effort

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Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.

Gamification moves beyond badges

Gamification moves beyond badges

Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.

Emulating nature in the digital environment

Emulating nature in the digital environment

With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.

Hunger Games satisfies fans' appetite

Hunger Games satisfies fans' appetite

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's picture puzzles confound its Pinterest followers

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

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