Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Oy! Enough with the buzzwords, already.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.