The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
Gamification, nostalgia, and novelty can be powerful marketing tools when used in concert.
Strategists at the leading game developer reveal how brands can get in on game marketing.
The circus is leaving town. After a year of experimentation, we're going to remove Marketing Mavens from dmnews.com.
The company's new app is more about linking with friends than earning badges. It is also, for now, not about advertising.
Live audiences are already engaged—but smart brands can capitalize on that beyond traditional sponsorship by making "Brought to You By" really mean something.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
How many times can I use words with "game" as their root in one sentence? Here: Gamification expert Jim Wexler on why you need a game plan if you're looking to gamify.
Marketing Mavens: It's simple, it's easy, it's fun, and it taps into that primal human desire to get more points than the other guy.
Grumpy Cat epitomizes today's obsessions; the individuals, issues, and brands that are captivating consumers and marketers alike, until they don't—Angry Birds is so yesterday.
15 mavericks, brands, and legislators that catalyzed the marketing industry over the past year.
WWF partners with BBDO Moscow to create an interactive online game featuring a virtual depiction of the polar bear's plight.
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.
What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.
Oy! Enough with the buzzwords, already.
Ortega's Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja Turtles in September, Nickelodeon joined forces with Tribal DDB Worldwide's New York arm.
Gamification without solid core ideas to communicate, and a clear, concise method of doing so, is doomed to fail.
Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs.
Marketers are increasingly focusing on making rewards relevant, varied, and alluring enough to keep individuals coming back to play.
With the increasing sophistication around interactive technology comes a new pool of projects attempting to replicate our natural environment.
The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.
Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.