Gambling

Big Data, Big Stakes

Big Data, Big Stakes

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Caesar's new Web initiatives could play a key role in its future.

Hard Rock Hotel & Casino launches revamped rewards program

Hard Rock Hotel & Casino launches revamped rewards program

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The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR.

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