Galaxy to Offer Weather, Interactive TV, Football

Share this article:
Galaxy Latin America which provides satellite television to 27 markets in the region, continues to expand programming, adding The Weather Channel's Latin American arm to its offering late last month.


The Weather Channel has two language-specific networks aimed at the hemisphere -- El Canal del Tiempo and The Weather Channel-Brasil. It also has two Web sites, one in Spanish, the other in Portuguese.


In another deal, Galaxy reached an agreement with Open TV for use of its technology that will give subscribers interactive TV services, including electronic program guides, games and banking applications.


When it announced the agreement, which is to be implemented in the second half of the year, Galaxy issued a statement calling the launch "the first step in a comprehensive interactive strategy."


And earlier this spring, Galaxy renewed its contract with the National Football League to beam games from Europe during the spring season and then roll out the fall season in September. Galaxy will broadcast 180 games in all.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.