Gabriner Replaces Fay as Carat Interactive CEO

Share this article:
Toby Gabriner took Sarah Fay's position as president of Carat Interactive, an agency with clients such as Pfizer, Hyundai, Kodak, RadioShack, Gateway and PalmOne.


Based in San Francisco, Gabriner previously was chief operating officer of Carat. Boston remains the agency's headquarters.


Fay was named U.S. president of Isobar, a marketing services network created in July by parent Aegis. The network includes Carat Interactive, Freestyle Interactive and newly bought search engine marketing firm iProspect, Watertown, MA.


Gabriner was president of Freestyle until its sale to Carat Interactive in May 2003. Changes he made at Carat Interactive include tighter integration among the agency's offices nationwide and a realigning of people and processes.


He spearheaded closer ties among direct response television, radio and interactive marketing work for clients. And he helped create and launch Carat Interactive's Internet development and affiliate and search marketing lines.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?