G.A. Wright Picks Firstlogic
The software will help maximize delivery accuracy, minimize postage costs and speed delivery for the marketing programs G.A. Wright creates and manages for customers every month, according to Firstlogic, La Crosse, WI.
G.A. Wright serves customers in the western United States with DM services such as creative development, list management and print and fulfillment management. The firm also provides hosted customer relationship management capabilities for its clients with services for sales and inquiry management, call center management and Web site hosting.
The Postalsoft suite of mail automation solutions corrects, completes, standardizes, matches and consolidates customer information to help ensure that direct marketing programs, CRM systems and mailing lists are accurate, deliverable and duplicate-free.