March 10, 2000
FuturePages Ads Acrobat to CampaignTracker
FuturePages, St. Paul, MN, a direct marketing firm specializing in the college student market, has incorporated Adobe Acrobat into its CampaignTracker software. CampaignTracker is an online program that combines media buying, publication acknowledgement, and transfer of ad creative and publication follow-up into one compressed action. It is available only at FuturePages' Web site.
The addition of Adobe Acrobat will allow advertisers to quickly supply creative for publication review and placement, while allowing all parties to view the ad at any time during the process -- regardless of operating platform.