Future Week

Marketers: Basics Come Before A.I.

Marketers: Basics Come Before A.I.

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Navigating the funnel is tortuous enough. Robots may not be the answer at this time.

Yes, Marketing Will Survive

Yes, Marketing Will Survive

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The audience for traditional marketing messages will persist, and will remain valuable

Will Marketing Survive the Future?

Will Marketing Survive the Future?

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What's the point of marketing when the tech decides for you?

Will Brands Start Marketing to Machines?

Will Brands Start Marketing to Machines?

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No marketer can predict the future. Here's a hypothetical look at how brands could influence the way new technologies, like virtual personal assistants, serve customers in the future

The Future of Smart Billboards

The Future of Smart Billboards

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Digital billboards: What's new? Combine them with big data and personalization and you're looking at the future

Plotting the Future of Entertainment Marketing

Plotting the Future of Entertainment Marketing

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Content, scale, and format are evolving for entertainment marketers.

Privacy Versus Data Collection

Privacy Versus Data Collection

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What does the future hold for the relationship between privacy and data collection?

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

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Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

VR, AR Do Not Apply to More Than Half of Marketers

VR, AR Do Not Apply to More Than Half of Marketers

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The future of VR, AR is still a little ways off

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

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The psychology of personalization

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

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This week at DMN we're straining to look beyond the event horizon

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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