fundraising

Delivered: ASPCA Mailers

Delivered: ASPCA Mailers

What's in our mailbox this month: Mailers from ASPCA. Some are purrrr-fect, others are for the dogs.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

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Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

Speedo's Stroke of Content Genius

Speedo's Stroke of Content Genius

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It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.

Let the (Email) Games Begin

Let the (Email) Games Begin

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Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.

Green Works Campaign Has Dolphins Do the Talking

Green Works Campaign Has Dolphins Do the Talking

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The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.

Chico's Campaign Repeats a 'Miracle'

Chico's Campaign Repeats a 'Miracle'

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Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.

Cause (Marketing) and Effect

Cause (Marketing) and Effect

5 ways to create a successful direct, cause marketing initiative—and help change the world in the process.

SXSW: Embracing the Crowd with a Hacker Mentality

SXSW: Embracing the Crowd with a Hacker Mentality

Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013.

Kraft's Cool Digital Campaign is Anything But Cheesy

Kraft's Cool Digital Campaign is Anything But Cheesy

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Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.

The Oatmeal's Tesla campaign electrifies

The Oatmeal's Tesla campaign electrifies

The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space.

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's animated Enchanted Forest campaign fails to deliver

FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.

Fundraising on Twitter

Fundraising on Twitter

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It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.

The court of public opinion

The court of public opinion

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George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."

Connect with power moms through their trusted causes

Connect with power moms through their trusted causes

Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.

Forwarding system boosts fundraising program results

Forwarding system boosts fundraising program results

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Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May.

Hospice's segmentation leads to more relevant appeals

Hospice's segmentation leads to more relevant appeals

Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while 
cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file.

The Pursuant Group acquires KMA Direct Communications

Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.

UNC-Chapel Hill picks Blackbaud for CRM

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...