Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space.
FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.
It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.
George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."
Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May.
Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file.
Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.
The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.