Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
It wasn't Speedo's goal to go viral with its "Art of the Cap" campaign—but it's hard to go wrong with authentic storytelling, charitable giving, and sleek Olympic bodies.
Fundraisers at Brandeis University use gamification to galvanize alumni and rev up donations.
The eco-friendly Clorox brand teams up with digital agency Critical Mass to create the Dolphin Translator app.
Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.
5 ways to create a successful direct, cause marketing initiative—and help change the world in the process.
Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
The "Let's Build a Goddamn Tesla Museum" campaign is not going to let Nicola Tesla's lab become a commercial retail space.
FedEx's Facebook page guides users into the "Enchanted Forest" where they are asked to help save the environment by planting an imaginary tree.
It's now possible to donate to Obama or Romney through Twitter. It was only a matter of time.
George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."
Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May.
Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file.
Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.
The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.