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 fundraising

The court of public opinion

May 02, 2012

George Zimmerman's lawyers have set up a Twitter account for their client. Small leap from "legal campaign" to "marketing campaign."
 

Connect with power moms through their trusted causes

Perry Allison, VP of marketing, BiddingForGood March 13, 2012

Even before blogs existed, Mad Men-era marketers knew that women held the purse strings in their homes.
 

Forwarding system boosts fundraising program results

July 01, 2011

Electronic Scrip Inc. (ESI) introduced its eScrip program in 1999 to serve as a fundraising conduit for schools and nonprofits to receive a portion of money from consumer purchases at participating merchants. To broaden the merchant base, ESI debuted a group buying program, Bluebird by eScrip, in May.
 

Hospice's segmentation leads to more relevant appeals

Mercedes Cardona April 01, 2011

Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while 
cutting back on mailing costs. DirectMail.com worked with Capital Hospice to define list selects and analyze appeal copy, first by segmenting the nonprofit's donor file.
 

The Pursuant Group acquires KMA Direct Communications

Vicki Powers January 11, 2011

Fundraising and marketing communications firm The Pursuant Group acquired direct response marketing and fundraising agency KMA Direct Communications on January 11. Dallas, TX-based KMA will operate as a wholly owned subsidiary of Pursuant and will continue to use its own brand.
 

UNC-Chapel Hill picks Blackbaud for CRM

Alex Palmer September 15, 2010

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.