Fundraising Association Offers E-Donor Bill of Rights

Share this article:
The Association of Fundraising Professionals this week released its E-Donor Bill of Rights, which lists 10 rights that donors should expect and demand when making an online charitable gift.

These rights include:

• The right to be assured that all online transactions are safe, secure and private with clear, easy access to the organization's privacy policy.

• The right to receive only opt-in messages and to be clearly informed of opt-out opportunities.

• The right to be clearly informed whether a contribution goes directly to the charity as well as any costs or fees involved in the transaction.

In October, the association released its general guidance for online transactions for all Web users. The organization created the E-Donor Bill of Rights to provide a standard for online donors. It complements the Donor Bill of Rights the association helped create in 1993.

The e-donor bill is intended to increase confidence in online giving, said Paulette Maehara, the association's president and CEO.

"We believe that these are basic rights that an online donor has," she said. "If a nonprofit doesn't meet these criteria, then the donor should consider giving to a different organization or asking the nonprofit why it doesn't."

The association represents nearly 25,000 members in 157 chapters in the United States, Canada and Mexico, working to advance philanthropy through advocacy, research, education and certification programs.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US