Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1. Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management.
Rate increases by major shippers FedEx and UPS go into effect January 4, 2010. FedEx announced this month that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The shipper disclosed earlier that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, also effective next month.
Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...