Budco, a Highland Park, MI-based marketing firm, announced its acquisition of two divisions of Direct Group on February 1. Direct Group's Piscataway, NJ database management and marketing analytics group and its Robbinsville, NJ fulfillment center will move under Budco management.
Rate increases by major shippers FedEx and UPS go into effect January 4, 2010. FedEx announced this month that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The shipper disclosed earlier that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, also effective next month.
Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.