Fulcrum Undergoes Executive Changes

Share this article:
There have been management changes at cataloger Fulcrum Direct, Rio Rancho, NM. As rumors swirled that chairman and CEO Michael G. Lederer and president and COO Scott A. Budoff had been forced out of the company, executive assistant Penny Smith said only that they were "no longer in an operating function." Company officials didn't return calls last week. The company produces catalogs of children's clothing such as After the Stork, Playclothes and Little Feet. It also targets teen consumers with generation Y catalog Zoë. The catalog filed a registration statement with the Securities and Exchange Commission in March 1997 to initiate an initial public offering, but as yet remains private.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.