Fulcrum Releases Customer Equity Analysis Tool for Retailers

Share this article:
Fulcrum, a provider of integrated database marketing solutions, debuted its proprietary Customer Equity Models, a ground-breaking methodology for segmenting customers by their propensity to increase, maintain or decrease spending in the future.


Customer Equity Modeling uses a number of powerful statistical techniques like latent class analysis and stochastic models to predict future spending patterns and lifetime value at a customer level.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.