Fueling the Intelligence Behind Next Best Products

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MeritDirect uses predictive analytics to determine next best product recommendations. Learn how you can, too.

Tuesday, September 23, 2014
1:00PM ET/10:00AM PT

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Customer value increases dramatically with repeat purchases. The more you know about your customers' buying patterns, the better your chances are to identify future demand. MeritDirect uses what it calls Next Logical Product (NLP) intelligence to predict best product selling opportunities. Any marketer looking to increases wallet share and repeat purchases can use NLP to develop or improve targeted customer interactions, as well as create direct marketing promotions that will lead to expanding the value of their customer base.

Join us to hear:

  • Ronald Rodd (Director of Analytics, MeritDirect) & Kevin Hope (Senior Marketing Analyst) describe how MeritDirect applies predictive analytics to add value to existing customer relationships by identifying those products customers are most likely to buy next.
  • Mike Watschke (Director, Predictive Analytics, SAP) discuss how predictive analytics accelerates time to value for businesses by building more models in an easier way.
  • Al Urbanski (Editor-in-Chief, Direct Marketing News) examine the current state of predictive analytics adoption among marketers and the opportunities that presents.


Ronald Rodd, Director of Analytics, MeritDirect

Ron oversees Analytical Services, at MeritDirect, which provides modeling and research services to a wide range of business-to-business clients.  He currently manages predictive modeling for Pinnacle, a proprietary, transaction based cooperative B-to-B database. 

Ron has extensive background in the information systems, direct marketing and financial services industries.  Over the past 25 years, Ron has developed data warehouse applications, designed customer databases, statistical models, information systems and served as database administrator of marketing information systems.   Prior to joining MeritDirect, Ron held senior level positions at BrandDirect Marketing, Bank of America and Mobil Oil Corporation.

Ron received his MBA degree in Operations Research from the St. John's University and a Bachelor of Science degree in Computer Science from the State University of New York at Stony Brook.




Kevin Hope, Senior Marketing Analyst, MeritDirect

Kevin is a senior member of a rapidly growing predictive analytics team at MeritDirect known as the Strategic Services Group. This team, provides predictive modeling and research services to a wide range of business-to-business and business-to-consumer-clients across the globe. He is currently involved in all stages of the model building across a wide array of Merit clients from various industries- each with their own unique challenges.

Kevin has extensive background in all corners of the direct marketing world from circulation management to digital advertising. Over the past 4 years, Kevin, along with the Strategic Services, have made great strides to become industry leaders in predictive analytics and marketing attribution.

Kevin has a BA in Marketing as well as an MBA degree in Finance from Iona College.




Mike Watschke, Director, Predictive Analytics, SAP

Mike provides BI and related technology support for the SAP BusinessObjects portfolio and Predictive Analytics solutions on a global team chartered with ensuring sales and partner enablement, customer vision, and product management support.  Over the years, Mike has conducted hundreds of strategy, roadmap, ROI/TCO, and BI Standardization workshops for customers.

Mike's focus areas are business intelligence & analytics, predictive analytics & data mining, LOB analytic applications and data warehousing and has extensive experience with multiple BI suites, reporting tools, and analytic applications for LoB and Industry.

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