'Fuel-Saver' E-Mailers Settle CAN-SPAM Charges

Share this article:
The Federal Trade Commission settled yesterday with two participants in a marketing operation the agency charged with violating the CAN-SPAM Act by making deceptive claims in unsolicited e-mails for fuel-saving products.


Net Marketing Group, Arnaudville, LA, and Diverse Marketing Group, Leesburg, FL, and their principals agreed to avoid violations of the FTC Act and CAN-SPAM Act in the future and cease making deceptive claims. According to the FTC, the companies made false claims about Fuel MAX and Super FuelMax.


The e-mailers claimed the products could increase gas mileage, reduce emissions, add horsepower to their car engine and save on fuel costs, the FTC said. The products do none of those things, according to the FTC.


The companies used unsolicited e-mails to draw consumers to a Web site to buy the products, the FTC said. The e-mails used spoofed originating addresses and failed to include a valid physical mail address, both violations of CAN-SPAM, according to the FTC.


Under the settlement, a $292,000 penalty against Diverse Marketing Group and a $9,000 penalty against Net Marketing Group were suspended. However, the FTC continues litigation against another defendant in the case, International Research and Development, San Diego.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.