FTM to Use 'Sticky' Traffic to Lure ListenersFTM Media Inc., an Internet Web site and content developer for major-marker radio stations, said yesterday it will use personalized traffic reports to gain listener loyalty.
Traffic Station Inc., a provider of personalized traffic and traveler information through the Internet and wireless devices, will provide "sticky" content to FTM. The contract with FTM Media builds on the Traffic Station Broadcast Partnership program, which allows radio stations to extend their broadcast brand and reach while providing individualized content for listeners.
"We are very pleased to be working with Traffic Station," said David A. Kendrick, president/COO of FTM Media. "This agreement with a leading provider of mobile content will significantly enhance our content offering, bringing a powerful value-added information service that's sure to increase Web site 'stickiness.'"