FTD.COM Buys Flowers Direct

Share this article:
FTD Inc., Downers Grove, IL, a provider of floral services and products to FTD florists and consumers, on Friday announced the acquisition of the Flowers Direct LLP business by its consumer business subsidiary, FTD.COM.


Flowers Direct is a direct marketer of floral products and specialty gifts, including everyday and special-occasion floral arrangements, green and blooming plants and gourmet food items.


"The synergies between FTD.COM and Flowers Direct will enable us to integrate Flowers Direct's operations with FTD.COM's existing floral and specialty gift consumer business," president/CEO/chairman Robert L. Norton said in a statement. The purchase price for the assets acquired was funded from FTD.COM's existing cash balances.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.