FTC's Vladeck details updated telemarketing rules

Share this article:

Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing calls. In reporting on the story, a lawyer at the FTC told me these rules "had been on the books" for a while, so marketers should know better.

True, but understanding the minutiae of a government rule can be challenging. To clear things up, David Vladeck, director of the FTC Bureau of Consumer Protection, gave a speech at the American Teleservices Association's Washington conference to better explain recent amendments to the Telemarketing Sales Rules.

"The rule making is clear but the interpretation is often left to the industry," notes Tim Searcy, executive director of the American Teleservices Association. "They then use a case to show where the enforcement will be."

You can read the full text of Vladeck's speech here, where he also outlines priorities for the federal agency, including "negative option marketing" and consumer privacy as it relates to behavioral advertising.

The FTC reported in January 2010 that it has brought 18 "enforcement actions against telemarketers for unlawfully using pre-recorded mass 'robocalls,'" since 2003.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.