FTC's Vladeck details updated telemarketing rules

Share this article:

Earlier this week, a marketer and its agency settled a complaint with the Federal Trade Commission regarding telemarketing calls. In reporting on the story, a lawyer at the FTC told me these rules "had been on the books" for a while, so marketers should know better.

True, but understanding the minutiae of a government rule can be challenging. To clear things up, David Vladeck, director of the FTC Bureau of Consumer Protection, gave a speech at the American Teleservices Association's Washington conference to better explain recent amendments to the Telemarketing Sales Rules.

"The rule making is clear but the interpretation is often left to the industry," notes Tim Searcy, executive director of the American Teleservices Association. "They then use a case to show where the enforcement will be."

You can read the full text of Vladeck's speech here, where he also outlines priorities for the federal agency, including "negative option marketing" and consumer privacy as it relates to behavioral advertising.

The FTC reported in January 2010 that it has brought 18 "enforcement actions against telemarketers for unlawfully using pre-recorded mass 'robocalls,'" since 2003.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...