Direct Line Blog

FTC’s Bogus Business Crackdown

Share this article:
The Federal Trade Commission yesterday announced the latest developments in its Project FAL$E HOPE$, a federal and state law enforcement sweep targeting bogus business opportunities and work-at-home scams.
In addition to new and developing cases of law enforcement actions by the FTC, the report holds as new education materials for advertising sales staff on screening ads. Essentially these guidelines follow the adage: ‘Anything that looks too good to be true, probably is.’
A document called, “Ads for Business Opportunities: How to Detect Deception,
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.

When CRM Morphed Into CMR

When CRM Morphed Into CMR

A Harvard Business Review study says B2B salespeople are playing catch-up in the game of customer-managed relationships.

Will the ASICS World Series of Beach Volleyball Ace Multichannel Marketing?

Will the ASICS World Series of Beach Volleyball ...

The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.