FTC’s Bogus Business Crackdown

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The Federal Trade Commission yesterday announced the latest developments in its Project FAL$E HOPE$, a federal and state law enforcement sweep targeting bogus business opportunities and work-at-home scams.
In addition to new and developing cases of law enforcement actions by the FTC, the report holds as new education materials for advertising sales staff on screening ads. Essentially these guidelines follow the adage: ‘Anything that looks too good to be true, probably is.’
A document called, “Ads for Business Opportunities: How to Detect Deception,
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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...