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DAA debuts consumer education campaign for online behavioral advertising

January 20, 2012

The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
 

Google, Goldilocks and online privacy

January 18, 2012

To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
 

Upromise settles with FTC over data collection charges

January 06, 2012

Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
 

The Evolution of Online Behavioral Advertising Self-Regulation

Fran Maier, president, TRUSTe December 19, 2011

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
 

Facebook settles with FTC over privacy violations

November 29, 2011

Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
 

DAA should partner with browsers on Do Not Track, says FTC chairman

November 08, 2011

The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
 

On the issue of online privacy, where do industry and government agree?

Peter Kosmala, managing director, Digital Advertising Alliance October 31, 2011

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
 

FTC, COPPA and PII, oh my

October 18, 2011

The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
 

Reebok settles with FTC for $25 million over 'deceptive' ads

September 28, 2011

Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.
 

FTC proposes online child-privacy rule changes

September 16, 2011

The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
 

Google confirms FTC subpoena, investigation

June 24, 2011

The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.
 

Google execs to be subpoenaed: WSJ

June 23, 2011

The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the company's two top executives, appears before a commission investigating whether the company has abused its position in the search marketing space, according to The Wall Street Journal.
 

Even Mozilla sees holes in online privacy discussion

June 13, 2011

Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.
 

Mozilla debuts enforcement-challenged mobile Do Not Track tool

May 22, 2011

Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.
 

Behavioral marketing has benefits, McCaskill tells Senate colleagues

May 19, 2011

Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
 

Industry must let consumers opt-out of tracking, secondary use of data: FTC director

May 16, 2011

An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.
 

Rockefeller-sponsored Do Not Track Senate bill includes mobile opt-out

May 09, 2011

US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.
 

Avoid Do Not Call mistakes in online privacy regulation

Scott Hildebrand, chief consumer relationship officer, Engauge March 01, 2011

Although a number of industry groups have argued for industry self-regulation of online tracking, that's probably just wishful thinking. The Federal Trade Commission's recent Do Not Track proposal will likely lead to some type of formal legislation. The real question is whether the advertising industry is prepared to make the same mistakes twice.
 

Monster adds 'Do Not Track' setting to personal preferences

January 28, 2011

Job website Monster.com added a setting on its Career Ad Network January 28 that allows consumers to control behavioral ad targeting. It is the latest example of a company relinquishing some control over online tracking by allowing consumers to determine their own preferences.
 

FTC extends comment period on Do-Not-Track

January 24, 2011

The Federal Trade Commission (FTC) has extended the deadline for the public to submit comments on its proposal to increase the level of control consumers have over their online data to February 28.
 

Marketers chafe at Do-Not-Track proposal

January 01, 2011

Marketers reacted with weariness to the Federal Trade Commission (FTC) proposal to implement an online "Do-Not-Track" option that would allow consumers to opt out of all third-party tracking and behaviorally-targeted advertising.
 

Seek change, apply change, repeat

January 01, 2011

"It is not about adapting and accepting change anymore. It is about aggressively seeking it, being first to apply it, and then seek it again."
 

Skepticism rules in the new year

Danny Flamberg, MD, digital strategy and CRM, Kaplan Thaler Group January 01, 2011

Digital marketing strategies in 2011 will be played out against a background of macro-trends in the US culture and the economy.
 

IAB creates office of general counsel, promotes three

December 10, 2010

The Interactive Advertising Bureau (IAB), an organization that counts more than 450 US media and technology companies as members, has created an office of general counsel and promoted three executives.
 

Discover's telemarketing practices in question

December 08, 2010

Discover Financial Services' telemarketing practices came under fire this week as the Minnesota attorney general filed a suit alleging the credit card company made "aggressive, misleading and deceptive," calls on a variety of products, The Wall Street Journal reported.
 

FTC moves ahead with 'Do-Not-Track'

December 01, 2010

The Federal Trade Commission called for the implementation of a universal "Do-Not-Track" option that would allow consumers to opt out of all third-party online tracking and behavioral targeted advertising. The FTC chided the marketing industry for having "fallen short" in self-regulation.
 

Industry groups celebrate lack of FTC expansion in financial reform compromise

June 25, 2010

House and Senate members approved a compromise version of financial reform legislation that does not significantly expand the Federal Trade Commission's powers on June 25. Marketing industry groups lobbied against any FTC power expansion.
 

Groups urge investigation of alcohol industry's online marketing

May 20, 2010

Two watchdog groups urged the Federal Trade Commission (FTC) to investage the alcohol industry's online marketing tactics and the impact on underage consumers.
 

FTC puts regulation protecting kids online under review

March 25, 2010

Nearly a decade after it went into effect, the Federal Trade Commission is asking consumers and industry stakeholders whether its Children's Online Privacy Protection Act Rule (COPPA) should be updated for the mobile age.
 

DMA matches FTC guidelines on endorsements, blogger payments

January 25, 2010

The Direct Marketing Association has revised its ethics guidelines to align them with the Federal Trade Commission's recently altered Guides for Testimonials and Endorsements. Both sets of rules affect the marketing of product or service results, as well as blogger and celebrity endorsements.