FTC

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

Marketing Analytics Benefits Consumers, Yet FTC Is Doubtful

How predictive analytics has been benefiting marketers—and customers—for decades.

Privacy Just Won't Keep Its Nose Out of Your Business

Privacy Just Won't Keep Its Nose Out of Your Business

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Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.

New COPPA Rules Go Live

New COPPA Rules Go Live

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Updated COPPA regulations go into effect today. Here's what marketers need to know.

Marketers Remain a Focus for Policymakers

Marketers Remain a Focus for Policymakers

Four areas of concern and interest about data and privacy for marketers right now.

Edith Ramirez to be Named FTC chairman

Edith Ramirez to be Named FTC chairman

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Edith Ramirez, will be named chairman of the Federal Trade Commission (FTC) effective March 4 by President Barack Obama.

The transparency movement won't stop at behavioral targeting

The transparency movement won't stop at behavioral targeting

Regulators are seeking more transparency throughout our ecosystem.

Facebook (un)rocks the vote

Facebook (un)rocks the vote

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Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates

Legitimate direct marketers don't make robocalls

Legitimate direct marketers don't make robocalls

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Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren't one of them.

Infographic: Demystifying the data broker

Infographic: Demystifying the data broker

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Consumers want to be clued in on data broker activity.

Attention digital agencies: Regulatory issues you need to monitor

Attention digital agencies: Regulatory issues you need to monitor

The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.

The wrong prescreened prospect list can cost millions—in fines

The wrong prescreened prospect list can cost millions—in fines

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FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.

COPPA complaint targets preteen referrals

COPPA complaint targets preteen referrals

Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.

FTC approves final Facebook settlement

FTC approves final Facebook settlement

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The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

Google, still defiant, owes $22.5m in FTC privacy settlement

Google, still defiant, owes $22.5m in FTC privacy settlement

The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.

"Do Not Track" Dramarama

"Do Not Track" Dramarama

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For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?

DAA debuts consumer education campaign for online behavioral advertising

DAA debuts consumer education campaign for online behavioral advertising

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The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.

Google, Goldilocks and online privacy

Google, Goldilocks and online privacy

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To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.

Upromise settles with FTC over data collection charges

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Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.

The Evolution of Online Behavioral Advertising Self-Regulation

The Evolution of Online Behavioral Advertising Self-Regulation

Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.

Facebook settles with FTC over privacy violations

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Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.

DAA should partner with browsers on Do Not Track, says FTC chairman

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The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.

On the issue of online privacy, where do industry and government agree?

On the issue of online privacy, where do industry and government agree?

Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.

FTC, COPPA and PII, oh my

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The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.

Reebok settles with FTC for $25 million over 'deceptive' ads

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Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.

FTC proposes online child-privacy rule changes

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The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.

Google confirms FTC subpoena, investigation

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The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.

Google execs to be subpoenaed: WSJ

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The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the company's two top executives, appears before a commission investigating whether the company has abused its position in the search marketing space, according to The Wall Street Journal.

Even Mozilla sees holes in online privacy discussion

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Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.

Mozilla debuts enforcement-challenged mobile Do Not Track tool

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Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.

Behavioral marketing has benefits, McCaskill tells Senate colleagues

Behavioral marketing has benefits, McCaskill tells Senate colleagues

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Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.

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