How predictive analytics has been benefiting marketers—and customers—for decades.
Marketers need to anticipate customers' privacy concerns, so "Privacy by Design" is sure to become a mantra in the marketing community.
Updated COPPA regulations go into effect today. Here's what marketers need to know.
Four areas of concern and interest about data and privacy for marketers right now.
Edith Ramirez, will be named chairman of the Federal Trade Commission (FTC) effective March 4 by President Barack Obama.
Regulators are seeking more transparency throughout our ecosystem.
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren't one of them.
Consumers want to be clued in on data broker activity.
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.
The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.
The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the company's two top executives, appears before a commission investigating whether the company has abused its position in the search marketing space, according to The Wall Street Journal.
Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.
Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...