March 01, 2013
Four areas of concern and interest about data and privacy for marketers right now.
February 28, 2013
Edith Ramirez, will be named chairman of the Federal Trade Commission (FTC) effective March 4 by President Barack Obama.
December 20, 2012
Regulators are seeking more transparency throughout our ecosystem.
November 26, 2012
Facebook proposes to forgo users' ability to vote on policy updates and to share data with affiliates
November 01, 2012
Automation improves many things in life, but for consumers, automated outbound marketing calls usually aren't one of them.
October 19, 2012
Consumers want to be clued in on data broker activity.
October 12, 2012
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
October 10, 2012
FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.
August 22, 2012
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
August 10, 2012
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
August 09, 2012
The Federal Trade Commission (FTC) announced on August 9 terms and details of a $22.5 million settlement with Google relating to tracking-cookie practices from the Google DoubleClick advertising network.
June 26, 2012
For some, war terminology is simply the best way to describe "Do Not Track," a policy proposal that, if passed, may make it harder for marketers to track and target customers online. Dramatic, no?
January 20, 2012
The Digital Advertising Alliance (DAA) debuted on Jan. 20 the first phase of a multistage campaign designed to educate consumers about online behavioral advertising.
January 18, 2012
To be surprised at Google for launching a broad-reaching campaign touting its privacy is weird.
Upromise agreed to settle with the Federal Trade Commission (FTC) over charges that the Sallie Mae-owned rewards program collected consumers' personal information "without adequately disclosing the extent of the information it is collecting," the federal agency said on Jan. 5.
December 19, 2011
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
Facebook agreed to settle with the Federal Trade Commission (FTC) on Nov. 29 over charges that it violated the Federal Trade Commission Act by making public to advertisers consumers' private information.
The Digital Advertising Alliance should work to implement its online behavioral advertising opt-out mechanism on a browser level, said Federal Trade Commission (FTC) chairman Jon Leibowitz on Nov. 8.
October 31, 2011
Several points of alignment between government officials and industry executives emerged at a recent hearing on consumer online privacy.
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Athletic apparel and footwear company Reebok agreed to settle with the Federal Trade Commission (FTC) for $25 million over charges that Reebok ran "unsubstantiated" and "deceptive" ads for its EasyTone and RunTone shoes, David Vladeck, director of the FTC's Bureau of Consumer Protection, said on Sept. 28.
The Federal Trade Commission (FTC) outlined proposed changes to the Children's Online Privacy Protection Act (COPPA) on Sept. 15 that would expand the law to impact companies collecting data from individuals under 13 years of age to serve behaviorally targeted ads online or via mobile devices.
The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.
The Federal Trade Commission is set to subpoena Google to ensure either Eric Schmidt or Larry Page, the company's two top executives, appears before a commission investigating whether the company has abused its position in the search marketing space, according to The Wall Street Journal.
Legislation alone won't safeguard consumers' privacy online, said Mozilla Foundation chairwoman Mitchell Baker in an interview with 'Fast Company.' Baker said "it's hard to imagine" a bill that online companies could implement.
Do Not Track has gone mobile. Mozilla added the anti-tracking mechanism to a beta version of its Firefox for Android mobile browser on May 20. According to Mozilla, it's the first mobile browser to feature a Do Not Track mechanism.
May 19, 2011
Behavioral marketing provides value to consumers, said US Sen. Claire McCaskill (D-Mo.) during a Senate Commerce subcommittee hearing on May 19. McCaskill's opinion contrasted with those of her upper chamber colleagues, who spent much of the mobile privacy hearing discussing location tracking.
An industry-developed universal Do Not Track mechanism must allow consumers to opt-out from targeted ads and data collection, as well as enforce their preferences, said David Vladeck, director of the Federal Trade Commission's Bureau of Consumer Protection.
US Sen. Jay Rockefeller (D-WV) introduced an online privacy bill May 9 that would mandate the creation of a Do Not Track mechanism to allow consumers to opt-out of behavioral tracking online and on mobile devices. The Do Not Track Online Act of 2011 calls for the Federal Trade Commission to create the requirements for a Do Not Track mechanism.
March 01, 2011
Although a number of industry groups have argued for industry self-regulation of online tracking, that's probably just wishful thinking. The Federal Trade Commission's recent Do Not Track proposal will likely lead to some type of formal legislation. The real question is whether the advertising industry is prepared to make the same mistakes twice.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
