FTC Wins Case Against SlimAmerica for Deceptive Advertising

Share this article:
The Federal Trade Commission said yesterday that it had won its deceptive-claims case against SlimAmerica Inc., a direct response marketer of "Super Formula" diet products. The company and its principals, Frank J. Sarcone and Robert Wyman, were convicted of violating consumer protection laws by making false advertising claims about the efficacy of Super Formula, which was marketed through a toll-free number in such magazines as Ladies Home Journal, Cosmopolitan, and McCall's Magazine.


The defendants were ordered by the U.S. District Court for the Southern District of Florida to pay more than $8.3 million in consumer redress, and Sarcone and Wyman both were instructed to post multi-million dollar performance bonds before engaging in any business related to weight-loss products or services, or before engaging in the marketing of any product or services.


The FTC had filed the suit in 1997.


The ads, which also appeared in thousands of newspapers and on the Internet, claimed that users of the product could lose up to 49 pounds in 29 days trim inches off their waistlines and thighs without dieting or exercising. In addition, the ads claimed that these results were validated by scientific research and supported by a physician.


SlimAmerica could not be reached for comment.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.