FTC: Top Retailers Comply With CAN-SPAM Opt-Out

Share this article:
A Federal Trade Commission survey of top online merchants released yesterday found that most were complying with provisions in the CAN-SPAM Act requiring them to honor consumer opt-out requests.


The FTC developed a list of 100 top online retailers, then created three e-mail addresses. The agency registered each address to receive e-mail promotions, offers and newsletters from each of the 100 retailers.


After monitoring the three e-mail addresses for six weeks, the FTC sent opt-out messages to each retailer from each address. According to the FTC, 89 percent ceased e-mails to all three addresses, while 93 percent stopped e-mailing at least some of the accounts.


All the merchants complied with the CAN-SPAM requirement to clearly display opt-out notices in outbound marketing e-mails, the FTC said.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.