FTC to Collect $30,000 in COPPA Case

Share this article:
The Federal Trade Commission has reached a $30,000 settlement with Lisa Frank Inc. involving violations of the Children's Online Privacy Protection Act.


Lisa Frank Inc. manufactures girls' accessories, clothing and school supplies and operates a Web site selling such merchandise. COPPA requires Web sites that collect information from children younger than 13 to obtain parental consent and to post privacy policies.


In its complaint, the FTC charged the operator of www.lisafrank.com with collecting personally identifiable information from children younger than 13 without parental consent. The FTC also alleged that the site did not give notice to parents about privacy practices.


The Children's Advertising Review Unit of the Council of Better Business Bureaus brought the site to the FTC's attention. The unit had conducted a routine evaluation of the Lisa Frank site.


In addition to the $30,000 settlement reached Tuesday, future data collection by Lisa Frank must comply with COPPA, and it must place a hyperlink to the FTC Web page about COPPA within its privacy policy.


The settlement was the fourth civil penalty case brought by the FTC since COPPA took effect April 21, 2000. In April, girlslife.com, bigmailbox.com and insidetheweb.com settled similar charges with the FTC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.