FTC Sues Auto Additive Marketer

Share this article:
The Federal Trade Commission this week sued Speedway Motorsports Inc., Conrad, NC, charging that the company made false claims and doctored scientific evidence as part of an infomercial campaign touting an automobile additive.


The suit, filed in U.S. District Court in Greensboro, NC, claimed that the company's infomercials promoting ZMAX auto additives made unsubstantiated claims regarding the product's capabilities. The FTC said Speedway Motorsports eliminated negative results from a 1997 independent laboratory test it cited in an infomercial.


The infomercials offer consumers a package of three auto additives for $39, according to the FTC. Speedway Motorsports, which operates several NASCAR racetracks, denied the charges and said it remains confident in its product. "Today's action by the FTC is without merit," said Marylaurel E. Wilks, the company's vice president of communications.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.