FTC Sues Auto Additive Marketer

Share this article:
The Federal Trade Commission this week sued Speedway Motorsports Inc., Conrad, NC, charging that the company made false claims and doctored scientific evidence as part of an infomercial campaign touting an automobile additive.

The suit, filed in U.S. District Court in Greensboro, NC, claimed that the company's infomercials promoting ZMAX auto additives made unsubstantiated claims regarding the product's capabilities. The FTC said Speedway Motorsports eliminated negative results from a 1997 independent laboratory test it cited in an infomercial.

The infomercials offer consumers a package of three auto additives for $39, according to the FTC. Speedway Motorsports, which operates several NASCAR racetracks, denied the charges and said it remains confident in its product. "Today's action by the FTC is without merit," said Marylaurel E. Wilks, the company's vice president of communications.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US