FTC Sets E-Mail ID Summit for November

Share this article:
The Federal Trade Commission will hold an e-mail authentication summit Nov. 9-10 in Washington, the agency said.


It is intended to spur the e-mail industry to adopt e-mail identity standards. The FTC said the two-day conference would focus on the challenges of implementing a domain-level identity technology and how such a standard would affect spam.


The FTC will hold the summit along with the National Institute of Standards and Technology. A Federal Registry notice published Sept. 15 requests comments on 30 questions, including e-mail identity's effect on spam; potential challenges for Internet service providers who participate in a standard; and whether an e-mail authentication system can be rolled out in a reasonable time.


Comments and requests to participate in the summit can be e-mailed to the FTC at authenticationsummit@ftc.gov. The comment period closes Sept. 30.


Microsoft and AOL plan to implement domain-level e-mail authentication technologies before the end of the year. Yahoo plans to check incoming e-mail using DomainKeys, its content-signing technology.


The FTC planned for an authentication summit when it rejected the idea of a do-not-e-mail list in June. The commission noted that establishing a secure e-mail identity, preferably by the e-mail industry, would do more to fight spam than a registry. If the private market fails to reach an authentication standard, the FTC said it then would convene an advisory committee as a step toward implementing a federal solution. It stressed that such a step would require congressional action and was not its preferred route.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.