FTC Seeks Extension of COPPA Provision

Share this article:
The Federal Trade Commission announced late last month its intent to propose a two-year extension of a portion of the Children's Online Privacy Protection Act.


COPPA requires Web sites that collect information from children younger than 13 to obtain parental consent and to post privacy policies. It took effect April 21, 2000.


The act stated that verifiable parental consent via e-mail would be acceptable until April 21, 2002. The FTC proposal would extend the deadline until 2004. The original deadline was set in anticipation of advancements in secure electronic mechanisms for obtaining parental consent, which are not yet widely used, the FTC said.


The FTC has invited the public to submit written comments about this proposal prior to Nov. 30. Further information as well as a list of questions the commission compiled in relation to the proposal is available at http://www.ftc.gov/os/2001/10/coppafrn.htm.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.