FTC Rules Says Infomercial Misrepresented Elvis Memorabilia

Share this article:
U.S. District Court Judge Stephen V. Wilson levied an $11.8 million fine against Automated Systems & Concepts International, Los Angeles, yesterday in conjunction with a suit filed in August 1998. The suit charged the company and its president with misrepresentation of an infomercial that featured Elvis memorabilia. According to the ruling, the company falsely claimed that its product, the "Elvis Immortal" coffee table book, had already been sold or was in the process of being offered on QVC and in Target retail stores. The ruling also said that the product itself was misrepresented as possibly being the "Official Book of Graceland". The suit was part of a wider FTC investigation of product misrepresentation called "Project Risky Business".


The ruling permanently enjoined the company and its president John R. Munoz from misrepresentations in telemarketing or the sale of any investment. Before engaging in any telemarketing or investment sales Munoz must pay a $1 million dollar bond.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.