FTC Requires Label for Sexually Explicit Spam

Share this article:
Starting on May 19, unsolicited e-mail containing sexually explicit material must carry a label warning consumers of its content, the Federal Trade Commission said yesterday.


The e-mails must bear the label "SEXUALLY EXPLICIT" in the subject line or senders will be subject to fines, the FTC said. The FTC first proposed the rule in January as part of its effort to implement the CAN-SPAM Act.


Also under the rule, the body of the e-mail must begin with a prescribed mark or notice of sexually explicit content. No other images may be visible when a consumer first opens the e-mail.


The final rule that takes effect in May differs from the rule the FTC proposed originally. The required label in the subject line is shorter than originally proposed, and sexually oriented material in the subject line is banned.


In addition, the final rule requires the sender's postal address to be clearly disclosed and requires that the "explicit" label appear in standard ASCII characters.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.