FTC Issues Paper on Internet Consumer Protection

Share this article:
The Federal Trade Commission yesterday issued a staff working paper examining how its consumer protection rules and guides apply to advertising and sales on the Internet. The paper, "Dot Com Disclosures: Information about Online Advertising," provides guidance to businesses about how FTC law applies to online activities with a focus on the clarity and conspicuousness of disclosures in Internet ads. The paper also examines how rules and guides that use words like "written," "writing," "printed" and "direct mail" apply to new technologies.


"Dot commerce is the new Main Street," said Jodi Bernstein, director of the FTC's Bureau of Consumer Protection. "This guidance represents the cooperative efforts of government, communications experts in industry and consumer groups to achieve fair and informative online advertising for consumers."


The paper advises online advertisers to follow the same consumer protection laws that apply to commercial activities in other media.


Copies of the paper are available on the FTC's Web site., www.ftc.gov.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.